Many customers come to me and ask me to build them a cool website, and that’s great. Then I build them a fantastic website that is functional and optimised for search engines. But after a few months, they’ll come to me and say that they not receiving any enquiries via the website even though they still offer the same products and services. Then I remind them that they haven’t updated their website in a year and that is one of the causes why.
Building a website for your business is a good thing but it is not just a once of thing. Consider the time and money you took to invest in your new, cool and functional website. Now consider how long ago you had updated it. Did you update it in the last month, the last 3 months or the last year? The time frame between updates is very important for search engine optimisation. If you don’t update your website regularly Google will lower your website ranking. What usually happens is that Google will crawl your website for the first time after it’s built within 3 to 6 months. Then it will give it a ranking. Within another 3 to 6 months, it will crawl your website again to see if anything has changed and been updated. If there have been changes, it will increase your website ranking. This is good as your website is now competitive and will show up higher and more often in the searches. Then it will return to your website every 3 months or sooner and the same process will occur.
However, if you do not update your website in any way, like change the text or add images, Google will consider the website not very active. The aforementioned procedure will cut down. Google will now visit your website in another 6 months to check for changes. If there are still no changes, it will only come back in year after that. Consequently you will get a lower ranking. Imagine if your website only gets ranked every year. It will take you a long time to recover from that.
So the answer is yes. You do need to update your website regularly and you will need a reliable professional website developer to do this. Ensure that you update your website regularly with new images, new products or services and new general information about your business.
Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.
Our team brings forth a wealth of knowledge in website design, website development, social media management, search engine optimization and Google advertising.