How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.

People spend a lot of time on their emails every day so this is a great direct marketing opportunity for businesses.

The Benefits of an Email Marketing Campaign are:

  • The email advert is delivered directly to the customer. The next time your prospect checks their inbox, your advert will be there. They will most likely read it if the subject is interesting and the content is something that they might consider.
  • Your customer will notice the brand, especially if campaign is sent regularly. The key is to send it at regular intervals. Avoid sending it daily because this will increase the chances of the recipients unsubscribing from the database. If you’re sending too frequently and they don’t require your products or services every day, they may opt out at any time. Decide on a weekly, fortnightly or monthly schedule for your email campaigns for the best results.
  • Email campaigns with direct call to action buttons can generate leads quickly. Add direct links to the website and to an email address so that the customer can click on it and be taken to the relevant screen. Specify the call to action such as buy now, shop online, visit website, or contact us. Be clear about what you want the customer to do.
  • The customer can contact you directly by either replying or calling you. Because the email advert is going to their inbox, they can decide to contact you if they are interested. In this case, make sure to structure the design in such a way that it is easy for the customer to find your contact details. Make it large and clear enough for them to notice it the first time.

An email marketing campaign is a great way to generate sales. It is a direct method of marketing that can be quite successful if it is designed and structured well. Also plan how often and which day of the week it will be sent so that it has the most impactful results.