Over the following months we will share our 10 steps to making sure you are on the right track for a successful online marketing strategy.
It will include 10 topics that will give you better insight on how to build your online strategy. We will discuss websites, social media marketing, SEO, Google Adwords, and more.
If you miss one, you will find all our newsletters on our website www.web2go.co.za. So you can always go back to check if you missed anything important.
This month we will start with registering a domain for your website.
Step 1: How to choose the right domain
Building a website is more involved than most people wish to believe. Choosing the right domain is essential for SEO. When you choose a domain for your business most people tend to choose the name of the business. But consider this, how many people will type in the exact name of your business to find your products or services? Not that many. When people search for a product or service, they type in a word or a phrase. In other words, a keyword.
You need to decide what is the most important keyword for your business. Incorporate that keyword in the domain name. For example, if your business is called: Epique Weddings and Events, and the main business is planning events, you may consider the domain www.planningevents.co.za or www.epiqueplanningevents.co.za instead of www.epique.co.za. If your domain name will be too long then book two domains, the domain name with a keyword will be the main domain where the site is hosted, a second shorter domain can be used for emails and marketing and this will redirect to the main domain.
What is the difference between .com and .co.za?
search engines’ location settings. A person in SA will find more localised websites based on their domain extensions. A .com website is more American and internationally based. So people searching for your products or services may dismiss your website because they may think that your business is not near to them.
Before you build a website, take the time to decide on the best domain name for your business.
Contact Web2Go for domain and email registration as well as professional website design services.