There are so many websites out there and your business has to compete with them just as your store would have to compete with the store around the corner. Just because a website is an online platform doesn’t make it any less important. On the contrary, it actually makes it more important than your physical store as this is the first impression that is created when a visitor clicks on your site. Once visitors have found your website, how do you get them to visit the various web pages before moving along to something else? Here are some tips to keep visitors on your website for longer.

Enhance Your Home Page for the Customer.

Add only the important information on your home. Summarise who you are and what you do. The most important part is to inform visitors of how you can improve their lives or their business with your products or services. What you can do for them should be the main focus of your home page.

Have an About Us Page.

Visitors want to know who is involved in the business. They also want to know the history of the business and how long it has been trading. Include your company’s mission and values so that customers know what you stand for and believe in. This will build a sense of trust.

Use Big and Bold Images.

To attract and keep visitors on your website, use big images in the form of a banner or flash banner. Integrate bold images into your website design and find out from your website developer what images will work best for your business.

Add Your Social Network Plug Ins.

Show your customers that you are serious service and that you are transparent. Visitors will join your social networks to find out more about your business and to get feedback on other customers’ experience with your services. It is also a good way for your customers to interact with your business in a more comfortable setting. Sharing photos and information with them will reassure them about your products and services.

Add Testimonials.

A first time visitor to your website won’t know anything about your business. Ask existing customers to send you testimonials about their experiences with your products or services. This customer feedback will keep visitors on your website to read more and will give them more faith in your business.

These website tips will assist with keeping visitors interested in your website which will encourage them to find out more on the other pages. Your goal should be for an interested visitor to click and read through each page on your website then to contact you for your products or services.

Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.

Our team brings forth a wealth of knowledge in website design, website development, social media management, search engine optimization and Google advertising.