How Does Google Adwords Work?
Keywords and phrases related to your business are used for advertising, and are linked directly to your ad shown on Google. When a user is searching for one of your keywords on Google, your advert will appear on the front page. By doing this, you are advertising to an audience that is already interested in you.
Users will click on your ad to know more about your product and service that they are already searching for. This is a subtle way of attracting more customers to your website, educating them about your business and most importantly, making a sale!