Also known as Search Engine Optimisation, SEO is a strategic process of allowing your website to rank higher on search engines such as Google, Bing and Yahoo.
How does it work?
Certain criteria need to be met in order for your website to be validated, and rank high for specific keywords pertaining to your product or service. These keywords are usually linked directly to your product, or industry. You need to establish which keywords are relevant to your business then we can research those keywords to check which ones are popular amongst website visitors.
These Keywords are built into your website content or Meta data of the website and in the back end of the website to ensure that your website is optimised.
For link building and website exposure, we write articles to link back to your website. These articles also create exposure for your business and are a great way to keep your website regularly updated. This is another key factor for search engine optimisation.
How long will it take for a website to rank?
SEO is a long term process and requires patience. With a blend of on and off-site strategies, Web2Go is able to optimise your website as best as possible, in order for it to rank high and be visible to your potential customers.
Social media has grown substantially, and is now innovatively used to create engagement and loyalty with customers for your business. Using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and many more, businesses can now communicate with their customers on a lighter, more social level.
With a team of social media experts, Web2Go works closely with you in understanding your business, your target market as well as how to communicate your brand to them in the best way possible. Web2Go believes in creating compelling content for your social media platforms that invite your customers to engage with your business. We develop strategies, calendars and synergy between traditional marketing methods and online marketing methods for your brand.
Benefits of Social Media Marketing:
We constantly drive traffic to your website through Facebook and Twitter in order for you to gain conversions.
We Increase your fan base by using targeted methods that ensure you gain relevant interaction
We track all keywords on social networks that are related to your industry
Social media advertising creates brand awareness for your business
These social media platforms are created to be a customer service portal
Follow trends in your industry and network with industry leaders.